Still have no idea the brand new Master in Digital Marketing that we simply launched in Webschool? In my enterprise college we’ve got ready a 100% sensible coaching for you, which we are going to impart each in Barcelona and stay on-line format (for professionals who stay in different components of the world).
Thematic content material menu
Do you need to be an expert guide?
For a number of years, within the enterprise world on the whole and within the digital commerce sector specifically, the profile of Online Marketing Consultant It has turn out to be some of the demanded professionally.
Today, it’s virtually unimaginable to think about an organization that doesn’t have in its employees professionals with excessive data of the very best strategies of website positioning, Social Media, promoting in Google Ads and Facebook Ads, Copywriting, Web Design, e-Mailing, Optimization and Analytics Web, CRO, eCommerce, and so forth.
Therefore, this speedy evolution of the trendy labor sector instantly impacts the pursuits of those that need to enhance their skilled future, retraining or Take your present profile to a subsequent stage. In brief, the necessity to practice constantly is important for individuals who want to be extra aggressive.
How is the Master in Digital Marketing from Webescuela?
Analyzing the present labor and academic market, to acknowledge their shortcomings and desires, along with my accomplice Rost Torchinskiy, we got here to the conclusion of launching a « Master of Digital Marketing in Webescuela ». A predominantly sensible coaching primarily based on the digital wants of at the moment's enterprise sector.
Therefore, in our superior coaching middle in Barcelona, and due to our in depth expertise in these topics, we designed a unique curriculum. A construction and planning very oriented to supply our college students with all of the instruments they want to achieve their skilled lives.
It is a really full coaching program that has a length of 9 months. In Webescuela we’ve got designed an annual curriculum, full sufficient so that you can go away this Master being a real skilled Online Business and a specialist within the completely different strategies of Digital Marketing.
Specifically, we are going to start the varsity yr on Tuesday, October 15, 2019 and end it in mid June 2020.
It consists of the principle elements and areas of the digital market reminiscent of:
- Web Design (with the WordPress CMS).
- Social Media and Community Management strategies.
- Blogging, Content technique and Copywriting.
- Inbound Mkt and seize of leads.
- website positioning (Organic positioning in engines like google).
- Electronic Commerce and gross sales strategies in Amazon.
- eCommerce and Conversion (CRO).
- Advertising in Google Ads and in Facebook Ads.
- Market examine, KPIs and Web Analytics.
»Practical and experience-based coaching with actual tasks
Theoretical and sensible methodology: the principle concept of this Master isn’t solely to supply college students with theoretical info, but additionally provide the actual expertise of our total group of lecturers, who’ve in depth Internet expertise managing their very own tasks and people of their shoppers.
These professionals are at present lively, both managing their very own companies, independently managing digital methods for his or her shoppers or working with firms and organizations worldwide.
This facet ensures us that, along with studying the theoretical foundation that’s at all times needed, college students will even have a way more sensible coaching stage. And all this, complemented with the examine of success tales and with the evaluation of actual tasks to study first-hand examples of every thing discovered in school.
»Total participation of the scholar
In our coaching, it’s completely unimaginable to cross the entire class sitting within the final row and together with your mouth closed ready to finish the time and obtain the diploma (if that is your concept, you possibly can cease studying this text proper now, as a result of this Master isn’t for you…).
The lecturers they may encourage you and assist you to transcend your personal limits. They will give you their skilled expertise, to be able to at all times take part within the discussions of the courses and put together your self higher for the ultimate sensible work.
»Own closing undertaking
Each pupil should current their thesis or closing undertaking of the Master, about which I’ll speak to you beneath. Both college students within the face-to-face format (in our lecture rooms in Barcelona) and people within the on-line model stay, should defend their thesis “in situ” earlier than their lecturers and their friends.
Of what modules is the Master of Digital Marketing in Webescuela?
The program is split into eight completely different modules, devoted to the principle themes.
Module Nº1 – Web Design in WordPress
This first half is devoted to the WordPress platform, which is the CMS with which it’s estimated that virtually 60% of internet sites are created at the moment and as well as it’s, clearly, the most well-liked on the planet.
The length of this a part of the Master in Digital Marketing is four weeks, by which we are going to educate you step-by-step create a web site with WordPress from scratch.
Each of the scholars, after finishing this primary stage of the coaching, can have their very own web site to start out engaged on what you are promoting or your private model.
The latter is a good benefit, particularly if you wish to launch your personal undertaking on the Internet. In this manner, you’ll have the opportunity of designing it step-by-step and of creating a method for it throughout the 9 college months, benefiting from every thing discovered in every of the modules.
On the opposite hand, should you already personal a Blog or a Web website, with the assist of your lecturers additionally, you will benefit from the alternative to study to optimize it and handle it professionally… A aggressive benefit for any on-line undertaking these days.
Module Nº2 – Inbound Marketing, Blogging and Copywriter
During this second stage, you’ll study the good significance of producing content material that provides worth to your audience, all in a strategic method.
It is a vital space in any enterprise discipline and it’ll endow you, if you wish to work your Personal Brand on the Internet, in addition to your personal enterprise, to amass larger presence and visibility Online.
These contents will assist you appeal to new prospects and construct loyalty, because of the Inbound MKT.
In addition, we are going to present you what superior strategies of Blogging and Copywriting to make use of to generate a larger variety of conversions in your Web, supporting you with automation instruments and conversion funnels.
From my very own expertise with my weblog, I can guarantee you that Content Marketing is among the most vital elements in the case of positioning our undertaking and doing Branding within the digital sector.
In this half we’re going to educate you work with content material, analyze the market, work with the key phrases and optimize it to realize the best attainable visibility.
We will examine the strategies of Inbound Marketing that enable us to seize and develop a base of potential prospects, via the articles generated on our web site.
Apart from every thing talked about (in case you assume little …), we are going to delve into what are essentially the most superior running a blog strategies, from the hand of our lecturers.
We are going to indicate you the strategies of content material diffusion, model positioning and monetization strategies of our personal tasks On-line.
The third module is among the most vital and, together with website positioning, one of many longest of this Master (it can final roughly 2 months). In it, we are going to examine every thing associated to the world of social networks and the career of the Community Manager.
If we would like our undertaking to have visibility, sure or sure we’ve got to take actions in these platforms and, above all, create and direct your self a strong and properly structured Social Media Plan.
The profile of the «Community Manager» is among the most demanded these days, since virtually any firm or undertaking must have a presence in social networks. He is an ideal software to work with company branding, analyze the market and work together / retain the potential shoppers of a model.
In this part, we are going to see how the principle social networks of the world are used from a enterprise perspective. We will study to make use of Online instruments for content material curation, competence evaluation, programming and content material automation, and so forth.
Module Nº4 – website positioning Techniques and Web Positioning
This is a really technical part of the Master in Digital Marketing (in Barcelona and Online). It will final virtually 2 months and we are going to see an important website positioning ideas, each On-Page and Off-Page.
¿Why is it so vital? It is unimaginable to be a digital skilled and on the identical time not perceive what website positioning is and the way it works. Therefore, the 4th module can be devoted to the strategies of natural positioning in engines like google, which is nearly the identical as saying “in Google”.
Let's learn the way the Google's most vital algorithms and the way they have an effect on the rating we acquire with our tasks on the planet's primary search engine. We will study to optimize essentially the most technical elements of a web site or eCommerce and to create a Linkbuilding technique in an expert method.
In addition, we are going to educate you carry out an entire website positioning audit on a Web and we are going to see step-by-step the usage of the very best website positioning instruments for the examine of key phrases, market evaluation, evaluation of backlinks, On-Page auditing, and so forth.
Module Nº5 – Web Analytics and Google instruments
Google is way more than only a search engine on the Internet. It is a big ecosystem and has a variety of indispensable instruments for any digital enterprise.
For this motive, the fifth module of the Master in Digital Marketing can be devoted to Google instruments.
Among different issues, we are going to find out how they’re used:
- Search Console.
- Google Disavow.
- Google Analytics
- Tag Manager
You will uncover how the visitors of an online is analyzed, detect the interior errors of a website or eCommerce, work with the undesirable backlinks because of the Disavow recordsdata, and so forth.
At the tip of this fifth formative section, all college students should cross the official Google Analytics Certification examination to have the ability to examine your data.
Module Nº6 – eCommerce and administration of Electronic Commerce
The sixth section of our Master in Digital Marketing is split into 2 components.
1º Advanced gross sales strategies in Amazon
In the primary half we are going to see how we are able to promote on Amazon, the most important market on the planet in the intervening time.
Amazon is a really full platform, which even has its personal search algorithms and product positioning. Here we are going to give attention to this Marketplace, for being one of many foremost opponents that any enterprise that sells merchandise on the Internet could have.
Knowing use the strategies properly that we are going to let with this platform can mean you can discover new shoppers, promote your merchandise to as many individuals and Get as a lot visibility as attainable to your firm or to your model.
We will educate create your account or retailer in Amazon from scratch and carry out website positioning in your search engine. In addition, we are going to clarify that it’s important to consider when making paid promoting and when organising your industrial technique.
2nd Online Sales Techniques and Electronic Commerce
In the second a part of this module we are going to examine the opposite platforms instantly associated to the digital commerce sector reminiscent of PrestaShop, Magento, Shopify or WooCommerce.
We will examine which eCommerce platform is essentially the most appropriate for you, if this can be what you are promoting mannequin, in addition to essentially the most appropriate construction that you will need to implement (classes, product pages, and so forth.).
All this, we are going to evaluate it making an allowance for that we should be as strategic as attainable, making an attempt maximize the conversion and person expertise.
Module Nº7 – Advertising on the Internet (Google Ads and Facebook Ads)
Payment promoting within the digital atmosphere is among the most vital instruments to have the ability to promote or develop virtually any sort of enterprise. Each skilled within the Online sector has to know create a cost promotion marketing campaign on Google and on social networks.
For this motive, on this seventh and penultimate section, which will final four weeks, we are going to present you the way the cost campaigns are created in Google Ads and the way promoting instruments are used within the largest social networks on the planet reminiscent of Twitter, LinkedIn and Facebook Ads.
From the latter, it’s also possible to do Instagram promoting, to belong to the identical house owners.
But the very best factor is that we are going to go additional, since we will even see publicize your content material on YouTube, via the “Ads” of Google, which as , additionally controls this well-known community of movies.
As in earlier modules, college students should Pass the official Google Ads examination earlier than starting the eighth stage.
Module Nº8 – Design of the Digital Marketing Plan step-by-step
After virtually 9 months studying to create step-by-step a enterprise technique and a Digital Marketing Plan, on this final a part of the Master, we are going to make an much more sensible strategy to the closing tasks that every one college students should current to have the ability to cross the coaching program.
What is the Thesis or Final Project of the Master in Digital Marketing?
The college will assist every of the scholars always to complete their undertaking and take it to a extra skilled stage.
Apart from this customized assist, which we are going to perform all through the coaching, with the research of the actual instances and the tasks which have already been offered by different college students within the earlier calls, so that everybody can use the actual expertise of the others.
The closing undertaking ought to embrace:
- Market examine.
- Definition of the Buyer Person.
- Setting of enterprise aims.
- Web Audit
- Inbound technique and lead seize.
- Social Media Plan.
- Content Strategy (Blog and Social Networks).
- website positioning positioning technique.
- Online promoting plan.
- Choice of KPIs for measuring outcomes.
Important: all face-to-face courses are broadcast in Streaming for Online college students. These courses will even be recorded on video, so you possibly can see the variety of instances you want and don’t miss something that occurs or has occurred in our lecture rooms in Barcelona, whatever the possibility or model by which you might have signed up.
Team of lecturers of Webescuela
Another vital subject within the research, is know who’s educating you and sharing your data. Next, we current our group of lecturers, who will accompany you in your coaching journey.
Each of them is a acknowledged skilled with deep data of their very own sector.
In Webescuela we’re thinking about offering high quality and actual expertise to our college students. Therefore, our professors are lively professionals and entrepreneurs who carry their very own tasks or these of their shoppers.
Teachers who’re conscious of what’s at present taking place out there, in order that our college students have the chance to at all times get essentially the most up-to-date and confirmed info.
Advantages of the Master in Digital Marketing in Webescuela
We are conscious that doing a Master in Digital Marketing that lasts 9 months is a vital funding, each from the financial perspective, in addition to on the time stage.
For that motive, we pay shut consideration to the standard of our curriculum and the benefits that our college students can get after ending this system.
Webescuela is collaborating with the most important firms within the Digital sector internationally. Thanks to this sort of collaboration, we are able to provide our college students the free entry to the very best on-line instruments available on the market to allow them to put their theoretical data into apply with none extra value.
Each pupil will be capable to use platforms reminiscent of:
The value of all of the accounts that a pupil will acquire as a present virtually exceeds 1000 euros.
Apart from distributing the free entry to those platforms, our collaboration additionally on understanding the participation of the representatives of those firms within the Master's program. That is to say, the designers of those instruments will give sensible workshops for the scholars.
On the opposite hand, the subject of networking is a key facet to have the ability to acquire aggressive benefits. Therefore, we deal with getting free tickets or reductions for all college students to a lot of an important occasions within the Digital sector.
Thanks to this feature, college students will be capable to meet the very best professionals out there, promote their private model and discover new enterprise alternatives.
Job alternatives and internships in firms
We are collaborating with many firms that often rent our college students and alumni. They are firms from completely different sectors (pharmaceutical, IT, companies, startups, SaaS platforms, Cinematography, and so forth).
All college students thinking about get internship or part-time job they may have the chance to defend their skilled abilities in interviews with these firms after ending 50% or extra of the research within the Webschool.
Our coaching is obtainable in 2 completely different codecs
On-site in Barcelona.
How stay on-line courses work?
You join by Streaming and take part instantly in all face-to-face courses from your personal laptop, which lets you work together together with your colleagues and ask inquiries to your lecturers with out leaving your private home and from anyplace on the planet you might be.
That is, in case you are from some other metropolis or nation on the planet and need to turn out to be a real digital advertising and marketing skilled with Webschool, you might have the chance to do the Master Online and take part in actual time Streaming transmissions of pre-school courses in Barcelona.
In addition, as we mentioned earlier, all courses can be recorded on video and uploaded in a personal group of the Master the place solely college students and lecturers of the identical can be current.
Actually, this Master in Digital Marketing, each in its face-to-face model in Barcelona and within the Live Online, is an efficient alternative for all those that need to take a step ahead of their careers.
Our goal is turn out to be professionals “multi function” ready to achieve the digital enterprise market.
This is your nice alternative! We can be ready for you subsequent October in Webescuela.
Have you had any questions on our Master in Digital Marketing?
Tell me within the feedback! Or encribe us [email protected]
Main photographs (line) of Freepik.
I can be pleased to reply your questions and you may even name us at 0034 – 634953025 to ask us every thing you need 🙂